So... this is goodbye. Finally, and officially.
This is... the sunset.
My 13+ year passion project known as Love Jules Leather and everything associated with its' most complicated of complicated names, is... as of three days ago... finished. Including the email address from which I'm sending this from. You won't receive another. This chapter of my story, one that consumed my life long after I decided to close the business in late 2023, is over.
This part of this story has now been told.
I tried to move on a hundred times - I promise I did. There were so many opportunities to take an off ramp - mentally and emotionally. So many mornings I could have chosen to untether, and yet... I didn't. Even when I made the decision to shelf LJL, what made that choice palatable, was the fact that... I knew in my heart... I could always resurrect it if I wanted to. Which was comforting. Yes, I was putting my baby to bed, but... I could always wake it the fuck up. Or not. But I could. And there was a peace in knowing it was always going to be there just in case...at some point... I needed it.
Break glass for emergency.
I didn't realize until just three days ago, with the launch of LOVELESS, just how much I needed this. To actually turn the page, and... burn the previous chapter, so it's no longer always within arm's reach. As of three days ago... I can't ever go back. As of three days ago... I chose to move on.
And now... so can others.
That doesn't mean this next chapter will be wholly unrecognizable. This is, after all, the continuation of a love story. It's just time to leave some of the more complicated bits behind. Finally.
Look forward to seeing you on the other side.
Joshua
The Loveless Boot Company