2025 LOGO CASHMERINO SOCKS (Love Less Ordinary Socks, Sock)

How much meaning and messaging can one jam pack into a single spun tube of yarn? You must be new here if you think the answer is anything less than EVERYTHING.  

This sock represents who we are will be. This sock is a shot fired. This sock is the first step towards building something truly special. This sock is so deeply personal. This sock… we love this sock.

Our Sock:

• Is a PRESALE. We'll only take-on what we can make (please see below). 
• Is a cashmere (30%) merino (55%) blend, because we wanted this sock to not only be of an elevated quality, but to feel softer to the touch than every other sock in your collection.
• Is only available in a single colorway ("NATURAL"), because this is THE colorway.
• Is appropriate for all seasons. It's thick, but not too thick. A lil’ slouchy, but not too slouchy.
• Is crew height – just below the calf, because… well that’s the Goldilocks height.
• Is made right here in Toronto, because everything we make will be made right here at home. That’s non-negotiable.
• Was designed and woven to accommodate a small LOVELESS logo patch. And though our production partner has been making socks since 1877, this was a first.
• Is made with deadstock yarn (no restocks) – available in limited quantity, because only so much was available to us, and it was perfect. So we secured what we could, quantity be damned. Because we’re okay making very little… magic.
• Will take 4-6 weeks to make and ship, because we will only ever make exactly what we sell. This world already has too much, so as long as you’re willing to wait a lil’, we’re only interested in making socks for preordained feet. No more, no less.
• Is available in two sizes only – A standard Men’s and Women’s (please see below for "Sizing & Fit").

Our sock... We hope you love it as much as we do.

Our sock... Is just the beginning.