The Loveless Boot Company
A shoe company without a shoe. How strange.
I might have made some big promises. I might have bitten off more than I could chew. I might have said, if we do this again, we can jump from where we'd left off, and build something big(ger), beautiful, and sustainable. I might have said, that I have all the confidence in the world, that this forever dream... is attainable. I might have said that. But the fact of the matter is... I don't know.
They've called me a dreamer.
Last time, we started small and finished even smaller. Like, hole in the wall small. Like mattress against dusty ol' shoe making machines small. Like stakes so low small, that if we never... truly... figured things out, the only ones who'd lose (everything) would be the two of us. And there was a comfort and safety in that. Until nothing felt safe or comfortable.
We knew what we knew. And given we'd built LJL in such a weird and unconventional way, the "what if" of it all was always so enticing. For me anyway, it was one of the reasons I could easily dedicate my life to this.
What if we had the capacity to take on more?
What if we had just a little more breathing room?
What if we weren't always so quick to turn away helpful hands?
What if we were just a little less broken?
What if we could get out of our own... fucking... way?
So that's why I'm back. And why a couple of new friends were willng to come along for the ride this time. Because I/we can't go (away) gently into the night, in peace, without the closure in knowing... what if?
And after all these years... I finally get to find out.
See ya next week. ❤️
Joshua
The Loveless Boot Company (formerly Love Jules Leather)