Introducing our LOVELESS LOGO: 6-PANEL STRAPBACK
Full Details HERE
An instant classic. Vintage 6-panel fit. Black wool. Leather strap back. Emerald satin under-brim. Embroidered felt logo patch. One size. Heirloom quality - built to last of lifetime. Made in Vancouver.
Limited run of 50 caps available…
A little over one month ago, we introduced LOVELESS to the world. But truth be told we’ve been working on this project for more than a little while now. Hell, we’d talked about a rebrand for almost as long as we were in business, and there weren’t too many days that passed, that I didn’t think… if we could do it all over again, what choices would we have made differently, if we’d felt like we had the freedom to do so.
Reimagining a thing… based on the bones of an old thing… isn’t simple math. What do we choose to keep? What should we move on from? What’s important to us, and to the sustainability of the business? What makes us… special?
The Loveless Boot Company is a work-in-progress, don’t get that twisted. We’re in real-time defining the edges of the box that make us, us. It’s both an exciting and scary time. A time filled with more questions than answers. A time filled with more dreams than tangible things. A time to fall head over heels… in love with this again.
Hope you love our new cap.
Joshua
The Loveless Boot Company
